The AI Strategy Playbook
21 Marketing Plays and Use Case for Applying AI in 2024/2025
How to apply AI today without learning prompt engineering, hiring developers, or consultants.
The AI Strategy Playbook is the strategic shortcut to use cases and results. 21 actionable marketing plays to cut costs and increase your team's performance.
Written by Arvell Craig
For 20+ years Arvell Craig has been a marketing leader, speaker, and consultant in digital, social, and conversational marketing.
From 2 weeks after ChatGPT came out til today, Arvell has experimenting, studying, and applying AI in his life and work; and has taught over 40 workshops or live events.
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